Draft
International StandardISO/DIS 20252
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
Reference number
ISO/DIS 20252
ISO/DIS 20252
Edition 4
© ISO 2025
Draft International Standard
ISO/DIS 20252
88881
This Draft International Standard is in the enquiry phase with ISO members.
Will replace ISO 20252:2019
Abstract
This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.
Life cycle
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Previously
PublishedISO 20252:2019
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Now